Archive for October, 2007

In the picture shown, who would you say is the Republican and who the Democrat?

I heard an account executive once use the phrase “Don’t fight the alligator in the water” to describe how he would change a sales conversation with customers to play to his strengths. The idea is to get the alligator out of the water and onto your turf where you at least stand a fighting chance. This is a very simple concept yet very difficult to execute because the temptation is to want to fight anywhere, to want to argue head to head.

President Bush issued a press release this past week about our economy. In addition to talking about the great shape the economy is in, he took a jab at critics of his heavy-handed interrogation strategy. His message? If you want to be safe, trust us. This is basically the message […]