Self-publishing 101: Five marketing resources to connect you and your book to your audience

February 6, 2015 at 8:29 pm

Last week, we talked about how marketing begins with your target audience.

While my experience is largely with non-fiction, one of my favorite comments came from athenap about marketing fiction:

With fiction, you’re offering an experience. An entertainment experience, to be exact. So you have to create a question in your target audience’s mind. “What would happen if an entire world’s survival hinged on one short, hairy-footed guy who liked to throw jewelry into a volcano?” or “Hey, what’s that space princess doing in prison, who’s looking for these lost droids, and where did that small moon come from?”

I would never have thought about it this way, but this is one of the best pieces of advice I’ve seen about writing fiction. If you know your question and who it might intrigue, you know your target audience and have a leg up on how to generate interest and market your book.

Along these lines, I thought today I’d talk about five resources I found useful to help connect you and your book with your audience.