“I would rather stand in an unemployment line than harm the children in my care.”

February 9, 2015 at 6:27 pm

Elyria 5th-grade teacher Dawn Neely Randall finally spoke out over fears of reprisal against the 20 hours of tests designed for Ohio public school students.

From her Facebook post:

Well, I did it. I addressed our school board. I had packets for each member as well as our superintendent and walked them through sample PARCC passages that had no clear articulation through the grades and shared with them information straight from the website that proved that the maturity matrix of many passages were well beyond the students’ grade levels.

Randall encouraged the school board to stand up to Columbus and for Elyria students. The Lorain County Chronicle featured her story here.

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Self-publishing 101: Five marketing resources to connect you and your book to your audience

February 6, 2015 at 8:29 pm

Last week, we talked about how marketing begins with your target audience.

While my experience is largely with non-fiction, one of my favorite comments came from athenap about marketing fiction:

With fiction, you’re offering an experience. An entertainment experience, to be exact. So you have to create a question in your target audience’s mind. “What would happen if an entire world’s survival hinged on one short, hairy-footed guy who liked to throw jewelry into a volcano?” or “Hey, what’s that space princess doing in prison, who’s looking for these lost droids, and where did that small moon come from?”

I would never have thought about it this way, but this is one of the best pieces of advice I’ve seen about writing fiction. If you know your question and who it might intrigue, you know your target audience and have a leg up on how to generate interest and market your book.

Along these lines, I thought today I’d talk about five resources I found useful to help connect you and your book with your audience.

Vaccinations are about freedom, just not Rand Paul “freedom”

February 6, 2015 at 12:36 pm

Chris Christie said on Monday: You know it’s much more important what you think as a parent than what you think as a public official. And that’s what we do. But I also understand that parents need to have some measure of choice in things as well, so that’s the […]